Jamie Dunn's last laugh?
Clarification: Mitch Braund has called me to point out that he did not attack Jamie Dunn when he spoke to a Brisbane journalist in March this year, but he did challenge the view that some radio stunts were "distasteful" and "lacked integrity". Braund says he and Dunn have since "had a laugh" over the newspaper report.
- June 19
In early March, Brisbane radio B105's content director Mitch Braund said former top-rating Brisbane announcer Jamie Dunn was out of touch after he criticised some of the current crop of radio stunts. According to the Sunday Mail Braund "believed B105's breakfast show gave audiences what they wanted". Oh, really? Well, I just looked up the ratings results from 2005, Dunn's last year at B105 before he moved to Zinc 96.1 on the Sunshine Coast. Dunn and Penny Cooper finished up with a rating of 13.1 - compared to B105's current breakfast rating of 8.9. Now in case you're thinking that that was a nostalgia-driven number, Cooper and Dunn began 2005 with 11.4 percent of the available listening audience, had 12.3 in survey 3 and 11.7 in survey 5. The current team of Labrat, Camilla and Stav may have had a shocker this time, and the show could well rebound (and, as they are nice people, I hope it does), but when you take the statistics into account - and especially the fact that Dunn, Ian Skippen and Donna Lynch (later Robin Bailey) once commanded more than a third of the entire Brisbane audience (albeit when there were fewer listening choices) - I don't think anybody is qualified to knock Dunn's instincts for what makes good radio.
Disclosure: Brett Debritz was dumped from a small weekly spot on the B105 breakfast show in the middle of last year, and he and Jamie Dunn once worked together on a book which may or may not ever see the light of day.

Brett, here is a sum. Any
Brett, here is a sum. Any Brisbane radio station+Jamie Dunn/Agro= Ratings & $$$. Simple as that. If Jamie got a regular Brisbane TV gig again (was he one of the guest Extra hosts last year? hmmm...), more listeners would come onto the radio product from the TV show and vice versa. But first he needs a willing Brisbane radio station AM or FM to "syndicate" the Zinc 96.1 breakfast show for the Sunshine Coast's many intercity commuters and the "new" Brisbane audience. B105 is going through the same "transition" period that Triple M went through when 4BK became B105 in 1990, Triple M changed to adapt to a two cornered FM market and B105 went in another direction aiming for the popular market which was massively successful for them from the very first survey post FM conversion. B105 has to now adapt to a larger FM market where four brand name stations are going for station loyalty. Look at 2DAY in Sydney for example, Kyle and Jackie O are the very top of a massive commercial FM market which has FM stations for hits, rock, top 40, classic hits and 25-54 hits(yes that demographic even applys to radio these days just ask Vega FM in Sydney) just to name a few. All Brisbane's FM market is hits,hits,hits and more hits. Variety may be the way for B105 to claw it's way back to the top.
I don't think it's quite
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