Rating the ratings people

I've long been a critic of the radio ratings methodology, but now there seems to be even more reason to be worried about the folks at Nielsen Media who put the figures together. These two snapshots appear on the website for the 2008 survey two results:



The Gabby, Mike and Stav show finished on B105 almost 18 months ago; the current breakfast lineup is Labrat, Camilla and Stav. And Mick Molloy is long gone from Triple M. It's a little hard to expect us to take the ratings seriously if nobody at Nielsen knows who's actually on air.

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